60 international tour operators visit Chile to promote its attractions

Santiago, October 17, 2013. – “Discover Chile”, an initiative that aims to show 60 tour operators the contrasts that Chile has to offer tourists from around the world, mixing training courses with tours of the capital and in the regions and destinations like Valparaiso, Los Rios, Araucanía and Magallanes kicks off this week.

 The tour operators will be in Chile October 17 – 25 for this initiative that is driven by SERNATUR, Turismo Chile and LAN Airlines.  The Discover Chile concept was successful last year, with a similar number of tour operators getting to know more about what Chile has to offer as a destination for travelers around the world.

We are excited to participate for the second consecutive year in this important initiative to showcase Chile to the region and the world. At LAN Airlines, we will continue to expand air travel as a means of accessible, everyday transportation, supporting tourism development in the country and its regions" said Gonzalo Undurraga, Chief Commercial Officer Chile, LAN Airlines.

Secretary of Tourism, Daniel Pardo, said: "This initiative is part of our international promotion strategy to reach the goal of receiving four million foreign tourists in 2014". Pardo noted that these 60 operators from around the world will get to know Chile, and will be of great help to communicate and market abroad.

Andrea Wolleter, general manager of Turismo Chile said "this is a very successful example of how the public sector works with private company to pursue a common goal, which is to position Chile as an international tourist destination."

The participants, coming from Spain, France, England, Germany, Australia, USA, Canada, Brazil, Argentina, Peru and Mexico, will be part of diverse activities throughout Chile, beginning by exploring the urban life of Santiago, visiting the vineyards of the Valparaiso region and an astronomy tour at an observatory in the capital.

Then, on to a cultural experience in Curarrehue, in the Araucania Region, a tour of Valdivia and will end the trip at Torres del Paine National Park, where they can appreciate the natural attractions of our country. In addition, they will attend various training courses and a business conference in Santiago, which will allow them to network with those from the national tourism industry.

Working directly with the operators responsible for selling Chilean tourist programs abroad, extends and enhances sales tools and knowledge of the destination through the retail channels so they can offer all the tourism experiences Chile has to potential visitors.