LAN and TAM “Make Flight” During Art Basel Miami
Renowned local installation artist Ryan Farrell tapped to create interactive experience that captures magic of flight
LAN Airlines and its affiliates, and TAM Airlines, both part of LATAM Airlines Group, South America’s largest airline group, have enlisted internationally acclaimed South Florida based artist
Ryan Farrell to create “Make Flight,” an interactive experience that captures the passion of flight. Today, the piece will be unveiled during Art Basel Miami – when 15 bicycles will power three propellers that will cause a plane sculpture to “Make Flight.” The plane’s ‘take off’ will be a regular occurrence during Art Basel as visitors to the installation can participate in the interactive exhibit.
“LATAM Airlines Group is committed to innovation and we are passionate about the art of making flight, so our partnership with Ryan Farrell, an innovative and inventive sculptor, makes it possible for us to translate this passion into something that we can share with our passengers,” said Pablo Chiozza, Vice President, USA, Canada and the Caribbean, LATAM Airlines Group. “Farrell’s exhibit captures our passion for flight through a visionary combination of imagination, art and engineering.”
LAN Airlines recently merged with Brazilian carrier TAM to form the LATAM Airlines Group, offering passengers more flights to more destinations than any other airline group in South America. Through this collaboration with artist Ryan Farrell, the largest airline group in South America is able to translate its passion for flight and service into a unique interactive experience that puts the ability to make flight into the hands of the passenger.
Farrell, a University of Miami, MFA Alum '11 and a South Florida College Professor, grew up with an appreciation for aviation and travel. The exhibit encompasses his three passions: bicycles, travel and all things social. “‘Make Flight’ is more than just 15 bikes, 3 propellers and a plane,” said Farrell. “It is a social experiment – participation and conversation are fundamental to the installation’s success.”Visitors can help “Make Flight” by stopping by the installation, conveniently located at the MAPS Production House Backlot Studio and Event Space at 342 NW 24th Street right along the art walk in the Wynwood District. “Make Flight” opens to the public at 2pm on December 6 and will remain open through December 9. Admission is free. In addition, passengers can register and enter the “Make Flight” sweepstakes for the chance to win exciting prizes from bikes to flights to South America’s most sought after destinations on LAN and TAM. For more information and terms and conditions please visit www.letsmakeflight.com